Auto Finance Stylebook

Auto Finance Brand

Copy | Content | Structure & Layout | Project Management

As the Consumer Auto Finance design team grew, the need for creative standards became evident. I proposed aligning on design and copy rules and enshrining them in a bespoke guidebook. The idea, as I found out, had been on leadership's to-do list for some time, and I was given project ownership to bring it to life.

Almost ten months after its inception, the Consumer Auto Stylebook was accepted and shared with Capital One at large.

Click the image to view full-size.