Seiko Instruments released the CPX Series Capacitor in August 2016. A small, highly advanced chip-type capacitor, its release was highly anticipated among engineers.
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Seiko Instruments' ad agency contacted me with a proposal to write a promotional landing page for the CPX Series. The copy needed to resonate with electrical engineers—it had to be succinct, descriptive, and highly technical.

This was a research-heavy project. With only a few spec-sheets and a press release for reference, I learned everything I could about capacitors and wrote everything you see here, including the tagline.