As the senior writer in Auto Finance, my main responsibility was to Auto Navigator, the core financing product, which comprises most of the work you see here. You'll also find samples from the
Auto Refinance LOB, for which I led a top-down copy enhancement initiative; and
Pre-Approval, a direct mail product that I gave a full creative overhaul.
Lastly, I was a founding member of the Auto Content team. Visit the
Content page for a selection of my favorite articles.