Florida Pain Relief Group is a pain clinic in Tampa, Florida. It's one of Southern Florida's premiere pain treatment centers, and by the client's own admission, their advertising didn't reflect it.
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Florida Pain Relief's ad agency hired me to write several 60-second TV spots, each advertising a unique pain treatment, as well as a tagline. I wrote to the insight that ​life with chronic pain is no life at all, culminating in a powerful message:​ Get your life back.