Copy | Campaign Strategy | Messaging Strategy
Served to a mix of contextual, programmatic and retargeted audiences, these display ads represent every iteration of Auto Navigator messaging I've written. They're also in roughly chronological order, with newer ads at the top, illustrating an evolving strategy.
Ads with an orange icon achieved 65,000+ clicks during their three-month campaign.
PROGRAMMATIC DISPLAY:
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EXPLORATIVE BRAND MESSAGING