When CARFAX came to Phoenix pitching a limited-run partnership with select car dealerships, our client, ABC Nissan, was ecstatic. Fully paid for by and co-branded with CARFAX, the event promised local dealers a weekend of big sales.

This was excellent news for our client, (an area Nissan dealer), except for one thing: everyone in town was advertising the same sale. Our client needed a hard-hitting radio spot that cut through the clutter.