Phoenix-based Honda dealer, Bell Honda, challenged me to write a no-holds-barred holiday radio spot to cap off a strong sales year. I accepted the challenge with an all-out assault on the local competition, even mocking a few competitor's slogans for added insult.
‍
Disingenuous as it may be to attribute entirely to one commercial, Bell Honda's general manager reported the 'best damn December sales numbers' he'd seen in over five years.