I saw Sophos Marketing mature, cultivate exciting partnerships, and trailblaze new tech in my time with the company. Along the way, I wrote press releases to get the word out. I've sampled three of my best here.
DALLAS, TX | September 23, 2018 – Sophos Marketing, a digital agency pioneering affordable, world-class advertising and marketing solutions, is making it possible for advertisers with limited budgets to produce broadcast quality, high-definition commercials for use on streaming services at a fraction of traditional costs.
The Virtual Production Shoot is the latest product from Sophos Marketing designed to help advertisers of any size film and air commercials that take advantage of streaming TV's targeting capabilities to reach their customers.
Earlier this year, Sophos Marketing launched a program through which brands can advertise to highly-targeted audiences on streaming TV services starting at $999 per month. Many potential advertisers, however, did not have broadcast-quality commercials or the budget to produce them using traditional methods.
The solution was the creation of The Virtual Production Shoot through which the Sophos Marketing team helps brands produce professional HD commercials virtually.
"We had created an affordable way to run highly targeted TV commercials on popular streaming services, but we were missing a key element - the commercial," said Sophos Marketing founder and CEO Aditya Varanasi. "With The Virtual Production Shoot, anyone can create high-definition commercials virtually, for a flat fee of under $1,000, without sacrificing any quality in production."
When a business purchases the Virtual Production Shoot, it works with the Sophos Marketing team to identify messaging, audience segments and create a shot list. Customized footage is shot on location by the client using an iPhone enhanced with a special, premium quality lens provided by Sophos Marketing.
The Sophos Marketing team then creates the script, provides B-roll footage and graphics, edits the commercial, provides voice-over narration and music, and delivers the final product within one to three weeks.
The commercials are aired on streaming TV in a non-skippable format and targeted to audiences based on custom geofencing within cities, states, regions, and zip codes. Audience segments can also be broken down by specifics that include age and household income.
"Connected TV is completely disrupting traditional advertising," Varanasi said. "Much like the evolution of newspapers and magazines from print to digital formats, modern consumers are now moving from traditional broadcast TV to streaming services. And we want to make sure that everyone - not just the major advertisers - has access to this dynamic new way of reaching consumers."
More information on Sophos Marketing and their wide range of affordable digital marketing solutions is available at www.sophosmarketing.com.
About Sophos Marketing
Sophos Marketing provides cost-efficient digital marketing solutions for companies of all sizes. The company specializes in targeted local, regional, and national banner ads, as well as video commercials that leverage the impact of television with the precision of digital capabilities on a local scale. More information is available on Sophos Marketing's website and LinkedIn page.
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PLANO, TX | September 18, 2018 – North Texas digital advertising company, Sophos Marketing, announces new partnerships with the Texas Legends® of the NBA® G-League, and with three DFW bowl games owned and operated by ESPN Events. The latter include the DXL Frisco Bowl, LockheedMartin Armed Forces Bowl in Fort Worth, and the SERVPRO First Responder Bowl inDallas. All four businesses now advertise with Sophos Marketing’s proprietary digital display advertising platform, created by founder Aditya Varanasi.
Based in Plano, Sophos Marketing offers a more affordable, highly targeted alternative to traditional digital advertising solutions.
Varanasi spent 14 years in Marketing and Product Development at PepsiCo. He was then hired to run a startup, where he discovered that advertising can be prohibitively expensive for small business.
“Many marketing capabilities utilized by large companies aren’t feasible for small business,” said Varanasi. “Traditionally, building brand awareness has meant advertising on TV or radio. That's expensive. Our mission is to level the playing field between large companies and small businesses by utilizing the latest in digital display advertising technology to build awareness in ways other media can't.”
Varanasi left his first startup in 2016 and founded Sophos Marketing. Today’s announcements are the latest additions to his rapidly-growing clientele; the Allen Americans hockey team, Explore Horizons, and VentureX are some of over 70 brands on the company’s subscription–based advertising service.
“Consumers spend 50 percent more time surfing theInternet, yet most small businesses rely exclusively on social media, search, and e-mail to advertise,” said Varanasi. “Most small businesses miss the opportunity to build awareness with larger audiences. We develop precise targeting strategies, design cutting-edge creative, and serve ads on top tier websites. This gives our clients an affordable way to maximize advertising reach.”
About Sophos Marketing
Established by Aditya Varanasi in 2016, Sophos Marketing operates under a simple principle: Make awareness advertising affordable. The company designs custom, animated HTML5 ads for all its clients, which come with a guarantee of 100,000 ad impressions per month. Media planning, buying and placement is handled in-house. True to their mission, Sophos Marketing offers these services for an all-inclusive rate of $299 per month.
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PLANO, TX | March 15, 2019 – Venture X®, a global shared workspace franchise, has teamed with North Texas digital advertising agency Sophos Marketing to enhance localized brand awareness. Moving forward, all Venture X franchises will have advertising support from Sophos Marketing’s proprietary digital display advertising platform.
“Several of our locations have been using Sophos Marketing’s technology to build awareness and grow their businesses,” said Jason Anderson, President of Venture X. “Based on the results at those locations, we wanted to ensure all franchisees would receive the same benefits.”
Sophos Marketing – which is headquartered in a Venture X location in Plano, Texas – offers an affordable, highly-targeted alternative to traditional digital advertising solutions. Founded by Aditya Varanasi in 2016, who spent 14 years in Marketing and ProductDevelopment at PepsiCo, Sophos Marketing helps businesses of all sizes build localized awareness where broadcast and print, for example, may be less effective or cost-prohibitive.
“We're bringing the future of digital advertising and the future of co-working together,” Varanasi said. “We've benefited from Venture X's unique ability to support their members because each location is run by entrepreneurs. We see working with [Venture X] as a natural fit; our platform will allow their locations to showcase the modern workspaces, open layouts, natural lighting, and concierge-style amenities that make the brand unique."
Today’s announcement marks the latest addition to a diverse clientele for Sophos Marketing. From local businesses, doctors and restaurants, to major brands like the University of North Texas and ESPN, over 100 brands use the agency’s subscription-based service.
"Our mission is to level the playing field between large companies and localized or niche businesses," Varanasi said. "Utilizing the latest in digital advertising technology allows us to build awareness in ways other media can't, and gives our clients an affordable way to maximize advertising reach.”
About Sophos Marketing
Established by Aditya Varanasi in 2016, Sophos Marketing operates under a simple principle: Make awareness advertising affordable. The company designs custom, animated HTML5 ads for all its clients, which come with a guarantee of 100,000 ad impressions per month. Media planning, buying and placement is handled in-house. True to their mission, Sophos Marketing offers these services for an all-inclusive rate of $299 per month.
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