Copywriting | Content Strategy
These banners and webslides appeared at the tops of product category pages on the Sam's Club site. Each featured a product or special announcement related to the page it was placed on, and drove traffic to dedicated to landing pages.
Curbside Cooked Meats
Fresh-cooked chicken and ribs—two top sellers—had recently been made available for curbside pickup.
Café Menu Update Bulletin
This banner announced updates to the in-club café menu.
Cyber Savings Sales Event Preview
A teaser for Cyber Savings, the Sam's Club Black Friday sale.
Custom Cakes & Bakery Treats Promo
An advertisement to drive custom cake orders at club bakeries.
Suzy's Cheesecake Special Offer
Promoting direct-to-home deliveries of Suzy's Cheesecake.
