Education | Major University
The University of North Texas tasked Sophos Marketing with building buzz for its growing satellite campus in Frisco, TX, a Dallas suburb. Below is a selection of top-performing ads from the campaign, each highlighting a specific degree plan.
Master of Arts in
Interaction Design
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This graduate-level program is aimed at what UNT called "mid-career transitioners"; people whose careers have plateaued, but their desire to do something that matters hasn't. I wrote a positive, forward-thinking message to inspire them.
Project Design & Analysis
Degree Plan
UNT tailored this degree plan for modern freshmen: Gen Z. Passionate, curious, and money-conscious, they want careers that'll change the world. My writing highlights hands-on learning, modern subjects, and handsome scholarships.
Master of Science in Health
Services Administration
Burnout is very real for nurses and medical staff. Hospital administration is the dream for many, and this program is positioned as an enticing alternative as they escape patient care. I wrote to the degree's strengths and closed with a transformative animation.
