Evergreen | Special Offer

Where most blowout bars offer a lavish experience, iDry Blowout Bar caters to the stylish but busy woman. She wants to look great, without all the fuss.

I've never had my hair blown out, or in, or anywhere, so I spoke with several women to gain insight. I learned that great hair makes you feel like tackling anything is possible, and the ad message became clear: For $40 a month, iDry offers two hair appointments – a steal compared to the usual price of just one blowout – meaning clients can change their look for anything the month throws their way.